Snapchat for Business?

24th Dec. 2015

While social media networks such as Facebook, Twitter, LinkedIn, Pinterest, and even Instagram have all been accepted by marketers as essential business tools, there is one platform that’s often left out of the mix: Snapchat.

A question we should all be asking ourselves is if, in ignoring this platform, we’re limiting the reach and overall potential of our campaigns. Could incorporating Snapchat into the group actually be the secret to unprecedented campaign success? Yes, according to the experts!

Snapchat has gained enough of a following since its launch that it can no longer be reasonably described as a passing phase - it’s becoming mainstream, and is especially popular with the younger generations. Facebook’s CEO even offered to buy the company for a whopping 3 billion Dollars! It seems that Snapchat is here to stay, so why not use this to your advantage?

Using Snapchat for business effectively

Unsure of how to ensure your Snapchat marketing campaign is a success? Here are some great tips:

Know Your Audience

70 percent of Snapchat users are female, and 71 percent are under 25 years old, according to Adweek.

Get Creative

Snapchat’s unique feature is the time limit, so get creative and use this to your advantage by sending product teasers.

It’s not Just About Photos

It’s about video too. Video is one of the most important forms of rich media when it comes to consumer engagement. New York-based frozen yogurt shop 16 Handles was reportedly the very first business to use Snapchat as a part of their marketing plan, but since then many others have jumped on the bandwagon, with brands such as the World Wildlife Fund and Audi demonstrating just how effective this social platform can really be. However, despite, this, Mashable reports that just 1 percent of marketers are using Snapchat to promote their business or brand - it’s time more of us embraced the platform and reaped the benefits.