5 Website Strategies for Improving Online Sales

28th July 2015

When it comes to online sales, there’s no one single secret that will boost your profits. One business targeting the 20-35 crowd, for example, may enjoy huge successes by implementing a solid social media marketing campaign, to increase brand awareness and improve conversion rates. However, data shows that only one third of Twitter users are aged over 35, so a business designed for older adults may find alternative strategies more beneficial. The ‘secret’ to improving sales is to be flexible, introducing a number of different methods, and testing to see which has the most impact.

Here are some strategies to try:

1. Promote Your Best Products

Bombarding consumers with choice may seem like it should be effective, but that’s not always the case. Too much choice can be overwhelming, and can discourage visitors from taking action. Focus on just one or two products - your bestsellers - giving them greater overall promotion across the site.

2. Rethink Page Layout

Newsletters may be a bit dated, but they still work! If you want more website visitors to sign up for your newsletter, carefully consider where you place your opt-in. Visitors won’t search for this, it needs to be prominent to encourage action, so make sure it’s always placed above the fold.

3. Consider Your Copy

You may have some well written, highly optimised content on your website, but is it doing its job? Have a read through some pieces - does it focus on the product exclusively? Consumers don’t want to know about the product, what they do want to know is how that product can benefit them.

4. Boost Brand Awareness

How can consumers purchase a product or service from your website if they don’t know it exists? Effective marketing is one of the most important strategies for increasing sales. A good digital campaign should be versatile, including online directories, SMM, and content marketing.

5. Introduce Rich Media

Rich media - particularly videos - that appears on landing pages can boost conversion rates by up to 80 percent, according to a white paper by EyeViewDigital. It is believed that media improves consumer engagement, encouraging website visitors to take some form of action, including making a purchase.

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