07th April 2015
There has been a 36 percent rise in the number of small to medium sized businesses selling their products online to international consumers, with these companies enjoying the many benefits of global sales including a stronger online presence, a larger target audience, and increased profits. Here are 5 tips for businesses looking to expand to international markets:
1. Boost Brand Visibility Globally
Breaking into international markets can be tricky due to a lack of product familiarity. 62 percent of consumers prefer to buy from companies and brands that they know, which can create initial teething problems for international businesses. To boost brand visibility globally, businesses should utilise social media advertising opportunities and worldwide online directories such as Yazoomer to increase their online international presence.
2. Select Your Markets
Tailoring content and marketing campaigns to target specific regions can be beneficial, but it’s important to focus upon profitable demographics. For example, there is little point focusing on attracting a US market, if the majority of your interested parties are based in Japan. It’s worthwhile using analytics tools to break down your existing blog and website traffic. Remember that there are 3.001 billion active internet users in the world, with nearly half coming from Asia.
3. Make Use of International Marketplaces
Many small to medium sized businesses often don’t have the necessary resources to implement a full time international marketing or ecommerce team, but that doesn’t mean selling online globally needs to be complicated. Online marketplaces such as eBay and Amazon Marketplace make it simple to export goods to international markets. Today, more than 200,000 British businesses promote, advertise, and sell through eBay.
4. Think Locally to Sell Globally
One of the most important mantras for businesses looking to expand to online markets is to ‘think locally to sell globally’. Many consumers prefer to buy from local companies - location proximity instills a sense of trust - but that shouldn’t affect international businesses. Consumer electronics company Breffo succeeded by thinking locally and registering different domains - .ie, .fr, .co.uk - and localising content to engage with each region independently.
5. Accept International Currencies
Online resources such as Paypal allow for businesses to accept different currencies, and different payment methods, quickly, easily, and effectively. Research suggests that one of the primary causes of abandoned shopping carts is a preferred payment method being unavailable - 28 percent of shoppers cite this as a common source of frustration. Credit/debit cards, digital wallets, and bank transfers are the most preferred methods of online payment amongst consumers.
Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.
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